Dubbed ‘The World’s Most Expensive Campaign ever to Promote Gwadar’, leading Gwadar real estate developer CPIC ran a promotional campaign in Central London sponsoring 100 buses across the capital promoting Gwadar – The Gateway to Emerging Pakistan.
The campaign had an estimated impact audience of over 100 Million people including a direct audience of over 10 Million in London alone where the buses roamed the World’s most expensive localities including Knightsbridge, Park Lane, Mayfair, Oxford Street, House of Parliament, House of Lords, Westminster and the Queen’s residence Buckingham Palace.